X.com now redirects to Twitter.com, following a tweet from Twitter owner Elon Musk today, and an “interim X emblem” will quickly exchange the Twitter chicken emblem. Main as much as the change, Musk spent numerous time tweeting about it.
Round 12AM ET final night time, he began tweeting — and did so for hours — concerning the Twitter rebrand to X, the one-letter identify he’s used repeatedly in firm and product names ceaselessly. It began with a tweet saying “quickly we will bid adieu to the twitter model and, steadily, all of the birds,” adopted by a second tweet including that “if a adequate X emblem is posted tonight, we’ll make go dwell worldwide tomorrow.”
Musk then, over the following a number of hours, gestured on the change in between different posts and replies, tweeting issues like “Deus X,” or replying to different customers speaking about it. At one level, he joined a Twitter Spaces session referred to as “Nobody discuss till we summon Elon Musk,” and sat silently for nearly an hour earlier than unmuting and confirming he can be altering Twitter’s emblem tomorrow, including “we’re chopping the Twitter emblem from the constructing with blowtorches.”
Musk additionally reportedly despatched an e-mail final night time to Twitter workers telling them the corporate would turn into X, and that it was the final time he would e-mail from a Twitter tackle, in accordance a Threads post from Platformer managing editor Zoe Schiffer. She added that she assumes he was speaking concerning the emblem, since Twitter’s enterprise was already renamed X corp.
As for what the brand new emblem will appear to be, Musk pinned a GIF that was posted by Sawyer Merritt, a Twitter person who offered the logo, which he mentioned was used for his discontinued podcast. Later Musk mentioned he was going with the “minimalist artwork deco” emblem however would probably make changes to refine it later. Twitter CEO Linda Yaccarino then shared the brand as properly, saying “X is here! Let’s do this.” It’s now getting used for Musk’s profile pic.
Whereas some Musk followers applaud the change, or something the person does, very long time customers of the messaging service aren’t notably enthused by the change. Marques Brownlee, who joined the service again in 2009, says he’ll nonetheless name it Twitter, to which Musk responded, “Not for lengthy.”
The letter “X” has been on nearly every thing Musk has touched for the final two-plus many years. X.com was the unique identify for Paypal; it’s in his SpaceX firm identify; it’s within the identify for the Tesla SUV; it anchors X.Ai; and he has mentioned he desires to show Twitter into “X, the everything app.” Now he’s lastly doing one thing with the X.com area he bought back from Paypal in 2017.
Lastly rebranding the location would be the clearest declaration but that that is now not the identical social community that it was earlier than Musk bought it final yr. Nevertheless it’s removed from the one change within the Musk era of Twitter.
Most not too long ago, Twitter mentioned it might limit the number of DMs for non-paying customers, a LinkedIn-like hiring feature showed up for Verified Organizations, and Musk mentioned the location would quickly let customers publish ”very long, complex articles” to the location. The article function appears to be referred to as Articles, however at one level was apparently called Notes — , the identify for article web site Substack’s Twitter clone, the debut of which, you might keep in mind, was a little dramatic.
Now we have reached out to Twitter for remark. An auto reply mentioned, “We’ll get again to you quickly.”
Replace July twenty third, 2023, 3:31PM ET: Added that Musk reportedly emailed Twitter workers in a single day to tell them of the change. Additionally added that X.com now redirects to Twitter.com.
Replace July twenty fourth, 2023, 2:18AM ET: Up to date with new feedback from Musk and Yaccarino confirming use of latest emblem.
