Twitter customers, together with the avid crypto group, could quickly see a really completely different model of the social media app — which is ready to ditch its iconic blue fowl brand for an “X” as a part of a serious rebrand.
Crypto Twitter hasn’t been notably thrilled with a few of the adjustments, nonetheless.
In a collection of tweets on July 23, Musk hinted that the platform shall be rebranded to “X” as early as Monday, an early step in its eventual transformation to an “every part app.”
The rebrand may contain altering Twitter’s shade scheme to black, the elimination of Twitter’s blue fowl brand, and a reputation change to X, in accordance with Musk’s varied tweets and a ballot.
And shortly we will bid adieu to the twitter model and, regularly, all of the birds
— Elon Musk (@elonmusk) July 23, 2023
The web site used to entry the social media platform might also change, with Musk confirming that X.com, the net tackle for his 1999-founded monetary providers start-up that bought to PayPal, now redirecting to Twitter.
In response to the Wayback Machine, Previous to the change, x.com was a principally clean web site that merely displayed the letter “x.” Previous to that, it had redirected to Musk’s Boring Firm web site. The web site URL additionally had an extended stint within the early 2000s pointing to PayPal and even had a stint displaying eBay’s company web site.
In March, Musk additionally established the tech firm X Corp. as Twitter’s guardian firm partly to appreciate his imaginative and prescient for the WeChat-like app.
Crypto Twitter calls rebrand resolution ‘insane’
Nonetheless, not many Crypto Twitter customers have been thrilled with the proposed adjustments. Twitter has been a stronghold for the crypto group with over 1 billion tweets about crypto between 2020 and 2022 in accordance with a March Hypebeast report.
Belief Machines advertising and marketing chief Dan Held said Twitter was “iconic,” including Musk was “insane” to rebrand to X.
I stand with you Tiffany
— Peter McCormack☠️ (@PeterMcCormack) July 23, 2023
There have been, nonetheless, some supportive of the concept saying the super-app has been Musk’s imaginative and prescient since leaving PayPal and level to Musk’s October tweet that implicitly stated his Twitter buy was the accelerant to creating X.
Others have been pitching their very own concepts on how Musk ought to transfer forward with X. Axie Infinity co-founder Jeff “Jiho” Zirlin stated to maintain the Twitter title however add a crypto pockets referred to as X to permit customers to spend and tip platform creators.
Hold it named twitter. Add a pockets referred to as X. Let folks spend and tip. Hold the brand new creator earnings inside the twitter group as a round economic system.
Add bitcoin and eth transfers to the pockets.
Mass adoption. pic.twitter.com/4lcxlPnW15
— The Jiho.eth (@Jihoz_Axie) July 23, 2023
In the meantime, in a July 23 submit, Twitter chief Linda Yaccarino added extra clues about X, saying it could have “limitless interactivity,” assist a number of media codecs, and have funds and banking — a function that Musk has reportedly stated he wants to support crypto.
With out specifying how Yaccarino stated the upcoming app would even be powered by synthetic intelligence, although Musk has beforehand stated AI could be used to detect manipulation of public opinion.
X is the longer term state of limitless interactivity – centered in audio, video, messaging, funds/banking – creating a worldwide market for concepts, items, providers, and alternatives. Powered by AI, X will join us all in methods we’re simply starting to think about.
— Linda Yaccarino (@lindayacc) July 23, 2023
The rebrand comes as Musk admitted on July 15 that Twitter’s promoting income had dropped by 50% and the agency had a heavy debt load, though it’s unknown over what timeframe the income drop occurred.